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Last spring, one Friday night in April, I met a friend of mine, K. Clearly, she was bothered by something. Before long, she told me about the shopping spree in which, earlier that evening, she had indulged herself. It didn't yield the results she hoped for.
I can't recall K:s words exactly, but the nucleus of the matter was that she was dissatisfied with the business wear offered in clothing stores. K can't stand the dress suits; she thinks that they are only suited for "Aunts". Such suits were all that, according to her claims, could be found in the stores. Frustrated, she wanted to know why I didn't make clothes even though I know how. I told her that, sometimes, I had been thinking about setting up shop: a store in which I would sell my own business wear creations. Well, K bit her teeth into the idea like a pig bits its teeth into a loaf. Just a few hours later we had completed our first version of a business plan.
In this early discussion, K expressed an interest either to invest in the business or to become a partner. Later in the process, because of a change in her circumstances, she had to give up that plan, but for me our discussion was the kick off of my process of setting up shop.
Last spring, one Friday night in April, I met a friend of mine, K. Clearly, she was bothered by something. Before long, she told me about the shopping spree in which, earlier that evening, she had indulged herself. It didn't yield the results she hoped for.
I can't recall K:s words exactly, but the nucleus of the matter was that she was dissatisfied with the business wear offered in clothing stores. K can't stand the dress suits; she thinks that they are only suited for "Aunts". Such suits were all that, according to her claims, could be found in the stores. Frustrated, she wanted to know why I didn't make clothes even though I know how. I told her that, sometimes, I had been thinking about setting up shop: a store in which I would sell my own business wear creations. Well, K bit her teeth into the idea like a pig bits its teeth into a loaf. Just a few hours later we had completed our first version of a business plan.
In this early discussion, K expressed an interest either to invest in the business or to become a partner. Later in the process, because of a change in her circumstances, she had to give up that plan, but for me our discussion was the kick off of my process of setting up shop.
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